ReadWriteStart

OCTOBER 2, 2023

Best practices for developing a brand identity Here are some best practices to consider when developing a brand identity for your SaaS platform: Define your brand values: Define your SaaS business model, brand values, mission, and vision. Use this voice consistently across all marketing materials and communication channels.

Design 105

Design Product Churn Rate Architecture 105

VC Cafe

NOVEMBER 2, 2019

Is my churn rate below the category average? Benchmarks are typically specific to stage/business model/geo. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. You validated our business model and added huge value to our efforts. However, as we know from the cable industry, subscription businesses can be very profitable over time. Cracking The Code. Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48