ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

OCTOBER 2, 2023

Best practices for developing a brand identity Here are some best practices to consider when developing a brand identity for your SaaS platform: Define your brand values: Define your SaaS business model, brand values, mission, and vision. Use this voice consistently across all marketing materials and communication channels.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

MAY 1, 2014

If your business model (i.e., “how If you are raising money to start or grow your business, you need to include the details of what you need in the executive summary. These days, having a social media presence is essentially a requirement for the vast majority of businesses. Financial summary. Funding requirements.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

NOVEMBER 17, 2022

Digital analytics is the process of analyzing data to uncover insights that help improve business and marketing performance. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior.

Analytics 106

Analytics Metrics Channel Campaign 106

maplebutter.com

JANUARY 8, 2013

I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. I’m learning how to program. I think quick, do something, then review what I’ve learned. Hope that helps.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 12, 2016

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Sending Sequenced Emails.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. I bring this up because time & time again, I see business owners reallocating budgets based on soundbite statistics and ending up with disastrous results. and ITEM Group all “found” similar data. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133