Remove Business Model Remove Channel Remove SEM Remove Viral
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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. Gross Margin should take into consideration any support, installation, and servicing costs.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or to optimize this search. to optimize this search.

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Lessons Learned: Don't launch

Startup Lessons Learned

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. You have to know your business model. Most startups launch before theyve figured out what business theyre in. If the viral coefficient is 0.9, before you launch.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

You validated our business model and added huge value to our efforts. However, as we know from the cable industry, subscription businesses can be very profitable over time. For a direct, enterprise sales business model, these thresholds are likely to be around $80,000-100,000 CMRR (approx. $1-1.2M Michael Kassing.

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Why Metrics Get Worse With Scale

Seeing Both Sides

Search engine marketing (SEM) and app store optimization (ASO) exploit arbitrage opportunities in keywords and placement, but those arbitrage opportunities are effective only for a moment in time and for a certain level of spend. Churn rates are another metric that can get harder with scale. in 2009 to $11.80 in 2012.

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