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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

Best practices for developing a brand identity Here are some best practices to consider when developing a brand identity for your SaaS platform: Define your brand values: Define your SaaS business model, brand values, mission, and vision. MRR is a crucial metric for measuring the growth of a SaaS business. What are their needs?

Design 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Two-thirds of an organization’s business comes from existing customers, so pay attention to them.

Retention 113
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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Referral Programs. Balancing short-term and long-term growth.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The more you know about your customers and market, the more effectively you can run your business.

Analytics 106
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 101
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How to Conduct a SaaS Funnel Audit

ConversionXL

A flowing sales funnel is crucial in any business, but even more so with SaaS businesses… Unlike other business models, revenue is generated over an extended period of time. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). image source ). Sending Sequenced Emails.