ConversionXL

FEBRUARY 3, 2022

John says to drive growth, growth marketers must develop a “ T formation.”. Neither would have achieved virality had customers not received something tangible for their efforts. Successful growth marketers should have a baseline in each area but focus specifically on one skill.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. But they are.

Metrics 156

Metrics Analytics Lean Churn Rate 156

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

Cracking the Code

OCTOBER 10, 2008

You validated our business model and added huge value to our efforts. This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period.

Software Review 48

Software Review North America Europe Metrics 48