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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

Zoom : Zoom provides a user experience that lets users quickly and easily join and host video meetings. Best practices for developing a brand identity Here are some best practices to consider when developing a brand identity for your SaaS platform: Define your brand values: Define your SaaS business model, brand values, mission, and vision.

Design 105
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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are numerous online resources to help with the exact mathematical formulas for CAC, CAC payback, churn rate and LTV. But even if you don’t split out your hosting costs that discretely on your P&L, you might decide to apportion some of them towards this CAC calculation.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. And the team would save on resources by giving the same webinar repeatedly, hosted by different partners. Webinars are cheap to run.

Retention 113
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The Most Effective Early-Stage Growth Strategies for Emerging Businesses

ReadWriteStart

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. Link Building.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use Google Drive to host my conference presentations , which are all embedded at teten.com. Technographics vendors such as Builtwith , Datanyze , HG Data , Stackshare, and Stacklist help CEOs identify the right tech platform on which to build their business; they’re also helpful for investors to due diligence a company’s tech stack choices.

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Lean Analytics

Startup Lessons Learned

Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.

Analytics 167