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How to win with marketplaces: The three success factors

The Next Web

MAY 4, 2013

Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. Marketplaces are difficult businesses to run. The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period.

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Curation Clickthrough Metrics Matching 128
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Real time web usage outpaces business models. Direct Response Advertising becomes ever more efficient.

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