Business Model Clickthrough Metrics Technical Review 
The Next Web
MAY 4, 2013
Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. Marketplaces are difficult businesses to run. The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Real time web usage outpaces business models. We got everything from price comparison engines to aggregated user reviews to one-click checkout.
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