Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Steve Blank

MARCH 12, 2014

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation, the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” These two startups served as the students’ introduction to customer development methodology. Hawken School has now given us an answer.

Lean 334

Lean Customer Development Startup Silicon Valley 334

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Steve Blank

JUNE 19, 2014

Today the National Institutes of Health announced they are offering my Lean LaunchPad class ( I-Corps @ NIH ) to commercialize Life Science. 110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.

Lean 269

Lean SBIR Intellectual Property Customer Development 269

Steve Blank

DECEMBER 10, 2014

The University of Maryland is now integrating the Lean LaunchPad ® into standard innovation and entrepreneurship courses across all 12 colleges within the University. Over 44 classes have embedded the business model canvas and/or Customer Discovery including a year-long course taken by every single one of its bioengineering majors.

Maryland 272

Maryland Lean DC Virginia 272

Steve Blank

JULY 25, 2023

Now at Imperial College Business School and Co-Founder of the Wicked Acceleration Labs , Cristobal and I wondered if we could combine the tenets of Lean (get out of the building, build MVPs, run experiments, move with speed and urgency) with the expanded toolset developed by researchers who work on Wicked problems and Systems’ Thinking.

Lean 294

Lean Chile Ukraine Spain 294

Steve Blank

FEBRUARY 28, 2013

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation , the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” They both attended our latest Lean LaunchPad Educators Class. I framed the search for a viable business model as the focus.

Lean 309

Lean Cleveland Ohio Business Model 309

Steve Blank

JANUARY 6, 2021

Over the weekend I got asked the best way to teach students the principles of Lean via Zoom. I realized that pre-pandemic I had put together a series of two-minute videos called “See Why.” Here’s what I suggested they offer their students: Lean in Context. No Business Plan Survives First Contact With Customers.

Lean 356

Lean Customer Development Business Model Video 356

Steve Blank

APRIL 16, 2013

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. Business-as-usual management techniques focused on efficiency and execution are no longer a credible response.

Technical Review 327

Technical Review Lean Venture Capital Customer Development 327

Steve Blank

NOVEMBER 4, 2013

We’re deep into teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) at UCSF with a team of veteran venture capitalists. The class has talked to 1,440 customers to date.). We’ve recorded these panels for each part of the business model canvas.

Lean 258

Lean Customer Business Model Customer Development 258

ConversionXL

SEPTEMBER 6, 2013

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

Customer Development 126

Customer Development Conversion Developer Customer 126

Steve Blank

OCTOBER 30, 2012

The Lean LaunchPad Class. You may have read my previous posts about the Lean LaunchPad entrepreneurship class. The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual.

Startup 335

Startup Lean Incubator Business Model 335

Steve Blank

SEPTEMBER 3, 2014

Customer Discovery. As the farm fields flew by on the interstate I listened as Dave described how he translated his vision into a series of hypotheses and mapped them onto a business model canvas. My contract developers building the app aren’t very responsive. And I even helped on some of the moves myself.

Cofounder 336

Cofounder Founder Technical Cofounder Coder 336

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

Lean 120

Lean Management Business Model Incubator 120

Steve Blank

FEBRUARY 28, 2013

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation , the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” They both attended our latest Lean LaunchPad Educators Class. I framed the search for a viable business model as the focus.

Lean 201

Lean Cleveland Ohio Business Model 201

Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Steve Blank

JANUARY 22, 2014

Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Few entrepreneurs find this scalable and repeatable business model because it’s not easy. The cloud , open-source development tools and web 2.0 I visited Bend last year and caught up with his progress.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Steve Blank

APRIL 16, 2013

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. Business-as-usual management techniques focused on efficiency and execution are no longer a credible response.

Technical Review 219

Technical Review Lean Venture Capital Customer Development 219

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The First Class.

Lean 298

Lean Business Model Customer Development Guinea 298

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

SEPTEMBER 16, 2014

Surprisingly if you’ve filled out the business model canvas you already know who you need. I was having breakfast with Radhika, an ex-grad student of mine who wanted to share her Customer Discovery progress for her consumer hardware startup. ——-. I told Radhika this is a perennial question for startups.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

AUGUST 21, 2013

We’re going to test this hypothesis by teaching a Lean LaunchPad class for Life Sciences and Health Care (therapeutics, diagnostics, devices and digital health) this October at UCSF with a team of veteran venture capitalists. The teams that took the Lean Launchpad class – get ready for this – had a 60% success rate.

SBIR 314

SBIR Technical Review Lean Startup 314

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Up and Running

DECEMBER 6, 2012

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning™. Before I dive too deeply into the Lean Planning methodology, it makes sense to talk about its history and where it comes from. It starts with “Plan-As-You-Go” instead of detailed, formal business plans.

Lean 147

Lean Silicon Valley Forecast Technical Review 147

Steve Blank

FEBRUARY 6, 2014

The concepts in my Lean LaunchPad curriculum can be taught in a variety of classes–as an introduction to entrepreneurship all the way to a graduate level “ capstone class.”. Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product.

Lean 278

Lean Customer Development Business Model Email 278

SoCal CTO

OCTOBER 6, 2011

Vision Synching in a Lean Startup The Fallacy of Customer Development Entrepreneurs, Lower Investors’ Risk by Validating your Start-up Company’s Business Proposition Lessons Learned: What is customer development? billion dollar mistake. billion dollar mistake.

Customer 227

Customer Fractional CTO Viral Lean 227

Steve Blank

MAY 7, 2019

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. This new framework can act as the front-end of Customer Development.

Lean 333

Lean Marketing Agile Customer Development 333

Steve Blank

OCTOBER 24, 2014

—— The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products. Alexander Osterwalder wrote it.

Business Model 335

Business Model Design Customer Development Lean 335

conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses. Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

Steve Blank

SEPTEMBER 1, 2021

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. Do they have better sales, marketing, or product development groups? Today, lean is the de facto method for building new start-ups. The short answer is no.

Incubator 402

Incubator Lean Agile Business Model 402

Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.

Lean 385

Lean Security Asia SBIR 385

Steve Blank

JANUARY 30, 2013

Entrenched Innovation Model Issues : Qualcomm’s existing innovation model – wireless products were created in the R&D lab and then handed over to existing business units for commercialization – was wildly successful in the existing wireless and mobile space. Developing a program to generate new ideas is the easy part.

Programming 265

Programming Technical Review Incubator Intellectual Property 265

Steve Blank

DECEMBER 20, 2011

“We’ve been reading your blog about your Lean Launchpad class.” We want to make a bet that your Lean Launchpad class can apply the scientific method to market-opportunity identification. The Innovation Corps – Using the Lean LaunchPad as an Incubator for Scientists and Engineers. Wow, that’s nice, I thought, a call from a fan.

Incubator 301

Incubator Government Silicon Valley Lean 301

Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

JANUARY 2, 2014

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.

Lean 240

Lean Algorithm Customer Development IP 240

Steve Blank

MARCH 3, 2015

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. That has changed in the last few years. Today the U.C.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Steve Blank

JANUARY 15, 2017

I-Corps uses Lean Startup methods to teach scientists how to turn their discoveries into entrepreneurial, job-producing businesses. The new I-Corps authority also supports prototype or proof-of-concept development activities, which will better enable researchers to commercialize their innovations. in Science or Nature.

Lean 238

Lean Technical Review Government Programming 238