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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315
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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. They developed features with their specific audience in mind. This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model.

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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

The company already has paying customers and a validated business model. Guttula, Bizosys' CEO, and Karana founded the company with the goal to "simplify software development." Abhijit foresees primarily a technology licensing business model whereby device vendors would be paying royalty per handset or tablet.

India 123
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Strategy Roundtable: Do Not Spray and Pray

ReadWriteStart

Today she is operating at a 30,000 feet level, and I am concerned that unless she gets down to earth and develops more granular and specific strategies, she will not get anywhere. With enterprise customers, this would result in tremendous exit barriers, making sales cycles long and involved, which a small startup will find hard to withstand.

India 114
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) And what of the product development team? Every board meeting, the metrics of success change.

Customer 167
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The #1 thing successful founders think about for their next startups

Hippoland

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though. Business customers, depending on the problem, are less price sensitive than consumers. Sales cycle, as a consideration, also works the opposite way.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Sales cycles matter though. Business customers, depending on the problem, are less price sensitive than consumers. Sales cycle, as a consideration, also works the opposite way.

Founder 48