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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. These new business models focused heavily on how buying behavior has changed because of the power of the web.

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Selling to large enterprises costs big dollars no matter how frictionless your sale is

BeyondVC

The highest friction sale is spending lots of money on marketing and trade shows and having a large, direct sales force of expensive reps pounding the pavement for months trying to close a large deal with an enterprise customer. Follow that with a 3 month implementation process to get the customer happy.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Follow up blog post Watch out for my follow up blog post on SaaS Metrics and Levers to see what happens when I drill down on the key metrics for a SaaS business. This is applicable to other subscription businesses such as Open Source.) Share: Posted in Building for Success , Sales & Marketing Machine , Startup Help.

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Frictionless Sales (continued)

BeyondVC

The highest friction sale is spending lots of money on marketing and trade shows and having a large, direct sales force of expensive reps pounding the pavement for months trying to close a large deal with an enterprise customer. It means more qualified leads and a shorter sales cycle.

Sales 60
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. The community they had developed was extremely valuable and is what differentiated StackOverflow from the free, open source alternatives that were created in response to StackExchange. Monetizing StackExchange.