Business Model PPC Sales Cycle Warrant 
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. That’s the power of marketing to a chosen few rather than everyone.
Entrepreneurs-Journey.com by Yaro Starak
SEPTEMBER 8, 2011
We are going to leave out companies selling into municipalities or educational institutions due to long sales cycles that are very complex, hard to manage and even harder to profit from. pay-per-click (better known as “PPC” ) costs can quickly amount to five figure sums as single clicks can easily surpass $5 per visit to your website.
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