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Why Your Small Business Should Focus on Younger Customers

Up and Running

Had it not been for young people, social media would never have become the behemoth it is today (more on this later). Older people cling to the notion of listening to their elders and getting advice through traditional channels. They’re accessible via more channels. This provides a tremendous return on your investment.

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How to Map Out an Ecommerce Business Plan in 1 Hour

Up and Running

What exactly needs to be included in a business plan, and in how much detail? You may have been told that the more detail you can include in your business plan, the better, but this is not necessarily the best strategy for everyone. Digital businesses need to be agile and reactive too.

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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. What is an SEO business? As the name suggests, an SEO business is a company or agency that performs SEO services for and on behalf of a brand. How to write an SEO business plan that outlines your goals.

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What Type of Business Plan Do I Need?

Up and Running

Unsure what kind of business plan you need? We get this question a lot, mainly because there are so many different things labelled as business plans: strategic plans, annual plans, operational plans, feasibility plans, and, of course, what most people think of, business plans for startups seeking investment.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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10 Proven Ways to Grow Your Small Business

Up and Running

If your sales have recently hit a plateau, check out these 10 proven methods to continue growing your business. You went through the process of identifying a target market when developing your business plan. But now you have an active customer base that you need to engage with and in the process improve your business.

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Develop a Business Plan. It’s been proven that planning makes you more successful. Beyond writing a business plan to acquire funding (if that’s what you need), a business plan can help keep you on track to meet your milestones and goals. Determine what type of business plan is right for you .