Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Come Up with a Business Plan. Creating a business plan shouldn’t be something way too time-consuming.

Social Media 173

Social Media Audience Affiliate Startup 173

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 30, 2021

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Startup Professionals Musings

AUGUST 4, 2013

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Startup Professionals Musings

JUNE 30, 2012

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part.

Business Model 248

Business Model Advisory Board Entrepreneur Angel Investor 248

Startup Professionals Musings

APRIL 15, 2011

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part.

Business Model 234

Business Model Advisory Board Startup Angel Investor 234

Steve Blank

DECEMBER 7, 2010

Many entrepreneurship courses focus on teaching students “how to write a business plan.” If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. This class is not about how to write a business plan.

Wiki 311

Wiki Lean Management Business Model 311

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

MAY 14, 2012

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. How will you reach your customers? Cost structure.

Business Model 242

Business Model Distribution Viral Green 242

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JANUARY 29, 2011

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. How will you reach your customers? Cost structure.

Business Model 246

Business Model Distribution Viral Green 246

crowdSPRING Blog

AUGUST 6, 2017

But many of these articles are noisy and few offer real, actionable insights that can help you make better business decisions. There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Online learning takes many forms.

Programming 73

Programming Technical Review Small Business Illinois 73

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

crowdSPRING Blog

AUGUST 6, 2017

But many of these articles are noisy and few offer real, actionable insights that can help you make better business decisions. There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Online learning takes many forms.

Programming 48

Programming Technical Review Small Business Illinois 48

Steve Blank

FEBRUARY 12, 2015

You’ll realize you’re ready to exit the Search step when you have customer validation: You’ve found a sales channel that matches how the customer wants to buy and the costs of using that channel are understood. writing the HR manual, sales comp plan, expense reports, branding guidelines, etc.).

Startup 120

Startup Lean Venture Capital Advisory Board 120

Growthink Blog

FEBRUARY 22, 2018

Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). Business Plan Development Chicago IL).

Chicago 54

Chicago Marketing Search Channel 54

Startup Professionals Musings

APRIL 5, 2010

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side is the easy part.

Business Model 120

Business Model Advisory Board Angel Investor Channel 120

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation).

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Growthink Blog

FEBRUARY 17, 2013

Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). Business Plan Development Chicago IL).

Chicago 109

Chicago Marketing Search Channel 109

The Next Web

SEPTEMBER 29, 2013

The Founder’s gut wrongly tells them their business plan has been validated because they received an investment. You’re basically tinkering with everything at this stage – product, marketing, sales, partnerships, etc. You’re tinkering with your marketing and sales channels. Think about a consumer business.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

Startup Professionals Musings

FEBRUARY 7, 2015

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review 74

Software Review Software Delaware Forecast 74

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. If it doesn’t relieve the pain, or doesn’t work, no business model will save you. Finalize your channel and marketing strategy.

Product 137

Product Advisory Board Business Model Cofounder 137

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MAY 1, 2019

John Jantsch: …this more complex, but I found that when I switched to just a little simple two-channel mixer, it powered my mic a lot better. God forbid, it’s not virtual or in the clouds, so who knew but I trusted that this was something that was needed and it just went viral. John Lee Dumas: Sure. John Lee Dumas: Yeah.

Portland 59

Portland Audio Technical Review Video 59

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# BTW, What do business plans look like? Sign up for Grasshopper Herder Other Subscription Options: Recent Posts Is the business plan dead? Learn from [.]

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

mashable.com

NOVEMBER 3, 2010

When it comes to the right time to go after funding, Kashyap says, “Founders should raise money after they have developed a solid business plan and require additional capital to develop or expand their business.&# And don’t wait — just e-mail me at brad@feld.com and I’ll respond quickly.&#

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. And, the better and more useful the content you create, the more likely it will be to go viral. Managing a Business Sales and Marketing pr tips smb marketing social media' This goes for all social platforms. Crazy, right?

PR 139

PR Hiring Social Media Media 139