Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

MAY 31, 2014

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

AUGUST 5, 2018

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

Startup Professionals Musings

JULY 30, 2016

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Make sure allocation amounts are reasonable.

Elevator Pitch 120

Elevator Pitch Salary Angel Investor Viral 120

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. We often tell founders that a business plan is nonsense. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

ReadWriteStart

JANUARY 12, 2022

Now it is time to note down the who, what, how, and why of the business plan. Knowing your target customer base is the most important bit of information you will need while choosing your location, deciding your budget, and planning your marketing campaign. Once you answer these questions, you will have your business goal.

Social Media 149

Social Media Business Plan Demand Channel 149

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review 74

Software Review Software Delaware Forecast 74

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

JANUARY 12, 2022

Now it is time to note down the who, what, how, and why of the business plan. Knowing your target customer base is the most important bit of information you will need while choosing your location, deciding your budget, and planning your marketing campaign. Once you answer these questions, you will have your business goal.

Social Media 78

Social Media Business Plan Demand Channel 78

mashable.com

DECEMBER 29, 2011

Facebook 2012: What the Future Holds for the Social Media Powerhouse. For more Business coverage. Follow Mashable Business. Subscribe to the Business channel. More Stories in Business. Small Businesses Plan to Buy an iPad in 2012 [STUDY]. Latest Social Media News.

New York City 83

New York City New York Startup Social Media 83

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think.

San Francisco 168

San Francisco PR Lean Early Stage 168

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I had Mike Stelzner on recently and he’s a social media examiner. John Jantsch: …this more complex, but I found that when I switched to just a little simple two-channel mixer, it powered my mic a lot better.

Portland 58

Portland Audio Technical Review Video 58

mashable.com

NOVEMBER 3, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! With integrations to social networks, team members can search for keywords and reply to and import new contacts and their real-time profiles into Bantam Live.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Up and Running

NOVEMBER 5, 2014

Engage with other thought leaders on social media. A key for a small business to gain credibility within their industry is to establish their own team as thought leaders in the space. As a small business owner, there are probably people you follow on social media for advice and to stay abreast of important news.

PR 139

PR Hiring Social Media Media 139