Business Plan Customer Development Entrepreneur Product Development 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
MARCH 3, 2015
Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. Today the U.C. Seeing Is Believing.
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Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Steve Blank
SEPTEMBER 5, 2018
With fewer than 10 employees but almost $2-billion dollars in the bank, they plan on jumping right in. Most entrepreneurs today don’t remember the Dot-Com bubble of 1995 or the Dot-Com crash that followed in 2000. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan.
Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. It often took companies three tries to get products right. Lessons Learned.
Steve Blank
AUGUST 18, 2010
One of the attributes of great entrepreneurs is that they are tenacious and relentless. Here’s his story of when Customer Development failed. Here’s his story of when Customer Development failed. Here’s our story: We started like most entrepreneurs — an idea, an opportunity, and very little money.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers.
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