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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235
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How To Size Your Marketing Budget For Funding

Gust

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146
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New Rules for the New Internet Bubble

Steve Blank

The Business Plan (Concept- Alpha-Beta - FCS ) became the playbook for startups. VC’s engineered financial transactions, working with entrepreneurs to brand, hype and take public un profitable companies with grand promises of the future. The payoff: in this bubble, a startup can actively “engineer for an acquisition.”

Internet 334
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6 Reasons Starting Another Dating Site May Be Tough

Startup Professionals Musings

This business suffers from what Paul Graham calls the ‘chicken and the egg problem‘ – no one wants to use a dating site with only a few users. So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Social networks.