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Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. I remember presenting our ideas for Marketing Automation to one VP of Marketing in a large Silicon Valley company. It’s just a story about what happened to me.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known. Given this certainty, it’s logical that a startup will hire a sales and marketing team to simply execute your business plan. Order Here.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. The trap most of them fell into (common almost everywhere): they were reading the blog posts and advice of Silicon Valley-based companies and believing that it uniformly applied to them. It doesn’t.

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Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. It allows you to systematically replace each business-critical hypothesis with facts. The next Vertical Markets post will put all the pieces together.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

Filed under: Customer Development , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. Steve Blanks 30 years of Silicon Valley startup advice.

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Ask and It Shall be Given « Steve Blank

Steve Blank

OK, done.) “Steve, I would really appreciate it if you could review my business plan and forward it to Mike Maples at Maples Investments. Steve Blanks 30 years of Silicon Valley startup advice. Reply David Binetti , on July 27, 2009 at 11:11 pm Said: (Consequences of ‘no’: zero. Order Here.