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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO?

Caching 102
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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. Tracking code errors.

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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

An SEO audit is simply the process of identifying issues on your website that could be limiting your ability to rank on Google or other search engines. A poor site experience makes it less visible in search engines. Metrics : Website visitor data. Google Search Console. What is an SEO audit? Why do an SEO audit?

SEO 85
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. What emotions were they feeling when they searched for a solution? Forum and review mining. Emotion sells.

Email 133
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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . Neglect them, and you run the risk of pages not showing up in SERPs.

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Transcript of Why Page Speed Matters on Your Website

Duct Tape Marketing

There was tons of metrics there and I know there’s a lot of marketeers listening. So I will basically give you one metric, that we used within Google while we were working with Google’s biggest clients, and that is the speed index. But you can also run this through code. There’s just tons of metrics.

Java 40