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Scaling-up: Turning the corner from starving startup to growing company

The Next Web

Social media is now an indispensable factor. Listen carefully and humbly to your users, using social media channels to provide real-time technical support. Continual improvements and product upgrades will also ensure opportunities to interact with users. Go where your users take you. Yours should be, too.

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care.

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Don’t go on a phishing trip!

Berkonomics

Dave’s note: Our guest author this week is Kevin McDonald, Executive Vice President and Chief Information Security Officer at Alvaka Networks, a network services and security firm in Irvine, California. Attackers use social media and professional pages to understand their targets. By Kevin McDonald.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120
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Never Mind the Valley: Here's Paris

ReadWriteStart

Pamela Poole is a blogger, translator and tech writer, and founder of Francophilia.com , a social startup for Francophiles. Originally from California, she now lives in Paris, where her involvement in the vibrant startup scene keeps her from spending too much time in the bakeries. The Funding.

France 163
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How to Out Amazon, Amazon

Both Sides of the Table

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. In Venice, California they opened a “Parachute Hotel” that let consumers experience the product for a night in a world-class location.

Curation 296
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Learn the release schedules for new products, new content, new campaigns within other channels. For example, a 24 hour call center in New York that does brisk business from California around 7pm Pacific would be poorly served by a day-parting schedule that is set to lower bids at 10pm Eastern. What days of the week does support work?

PPC 111