Remove California Remove Customer Development Remove Programming Remove Sales
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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Let's Fire Our Customers

Steve Blank

When a startup finds a repeatable sales process and steadily increasing revenue, its investors wants to harvest the rewards and build a culture of “execution.” No trade-up program? No tools to transition your customers data to the new and improved but incompatible product(s)? No discount for existing users?

Customer 201
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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

The program examines the DNA of entrepreneurs: what makes them tick, how they came up with their ideas; and explores the habits that make them successful, and the highs and lows that pushed them forward. Filed under: Customer Development. He was the CEO of two startups.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now we needed to put the tactical programs in place to make this repositioning strategy happen. press and use it to generate end user demand and then drive that demand into our sales channel. Reply SuperMac War Story 9: Sales, Not Awards « Steve Blank , on April 30, 2009 at 5:02 am Said: [.]

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Entrepreneurship for the 99%

Steve Blank

As the morning fog burns off the California coast, I am working with Steve Blank, preparing for the Lean LaunchPad Faculty Development Program we are running this August at U.C. Alex had been recruited back by his Alma Matter to create an entrepreneurship program. We think we got it figured out. Lessons Learned.