California Customer Development Programming Technical Review 
Steve Blank
JUNE 8, 2021
Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. How would customer interviews work via video?
Steve Blank
AUGUST 3, 2012
Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.
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Steve Blank
MARCH 19, 2009
They were one of the first companies to sell an external disk drive for the original Mac; they had the first “color paint programs” for the Mac; and when the Mac was just black and white they had the first color graphics boards and large screen color monitors for the Mac.
Steve Blank
APRIL 2, 2009
We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Now we needed to put the tactical programs in place to make this repositioning strategy happen. These were two of the questions I had asked on purpose when we first did the initial customer surveys.
Steve Blank
APRIL 27, 2009
—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. How effective they were?
Steve Blank
MARCH 29, 2010
In my last post I described my approach to one of the three classes I teach at Stanford in the engineering school: Fundamentals of Technology Entrepreneurship. A partner allows me the flexibility to miss a session or two (my job as a California Coastal Commissioner meets three days every month up and down the coast of California.)
Steve Blank
AUGUST 17, 2009
All branches of the military (the Air Force and Army would fund the program as well) wanted Stanford to build prototypes of electronic intelligence and electronic warfare systems that could be put into production by partners in industry. Stanford had a Customer Development loop going on inside their own lab.
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