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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The real risk in markets like Web 2.0 Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. is whether there is a customer and market for the product as spec’d.

Vertical 159
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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. The guidelines I had originally proposed to my students worked for enterprise software or Web 2.0 Just for discussion, the markets I chose were: Web 2.0,

Vertical 154
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 218
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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

» Dig for Leadership - Stories that try to make the world a better place. , AKPC_IDS += "499,"; (No Ratings Yet) Loading … Posted in Leadership | Tagged [.] link] a few seconds ago from web [.] But make sure it fits who you are. The rest is worth reading as well. steve Am I a Founder? carry on reading.

Cofounder 229
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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

Reply A dozen of the best start-up pitches on the Web | JonBischke.com , on November 13, 2009 at 10:05 pm Said: [.] Best regards, Dan Reply links for 2009-11-13 « Blarney Fellow , on November 13, 2009 at 5:14 pm Said: [.] Lessons Learned” – A New Type of Venture Capital Pitch [.]

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Lean Startups aren't Cheap Startups

Steve Blank

What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site. The test is: If you add one more sales person or spend more marketing dollars, does your sales revenue go up by more than your expenses?

Lean 259