Vertical Markets 2: Customer/Market Risk versus Invention Risk.
Steve Blank
MAY 28, 2009
Steve, he said, “you’re missing the most interesting part of vertical markets. The real risk in markets like Web 2.0 Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. is whether there is a customer and market for the product as spec’d.
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