Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.

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Steve Blank

MAY 22, 2009

Ignore This Post The same caveat applies as in the first post; If you’re selling via the web, and trade shows seem hopelessly anachronistic, ignore this post. Why are you saying that “If you’re selling via the web and trade shows are something your grandfather told you about, ignore this post.&#. this may be a useful read.

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Steve Blank

APRIL 30, 2009

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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Steve Blank

SEPTEMBER 3, 2009

Marketers believe creating a killer web presence, corporate presentation, are objectives. Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. Freemium models have their own scorekeeping.)

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Steve Blank

AUGUST 24, 2009

If you’re a startup raising money or just want to see your name online, there’s not a better blog on the web. His wife, about my age, could have been a poster child for the stereotypical California hippie surfer, with politics that matched her style – antiwar, anti government, antiestablishment.

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,)

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Steve Blank

JULY 13, 2009

I do not want to necessarily start a flame war about particular creations of “Web 2.0 I can’t remember if they were in the Wired article or on the web site, but every once in a while I still go over to ebay and see if I can find any for sale. Reply Leave a Reply Click here to cancel reply. Order Here.

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