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Why Your Startup's Name Matters

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.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. RSS Feed 614,263+ Subscribers. Money and Finance Lists.

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Why Launching a Startup Is More Expensive Than You Think

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million in venture financing. No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. In fact, it’s barely even the beginning for most companies in their seed stage financings.

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HOW TO: Build an App for Your Small Business

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It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones. GE Campaign Turns YouTube Videos and. Image credits: Flickr, goincase. Facebook Gets Its First Non-Profit Gi. Procter & Gamble Launches Widget to C.

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16 Tips for Picking the Perfect Startup Name

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Subscribe to the Business channel. RSS Feed 614,263+ Subscribers. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Money and Finance Lists. 10,878 followers. Contributors. 12 followers. For more Business coverage. Follow Mashable Business. Like Tweet.

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How to Plan Your Social Integration Strategy

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Subscribe to the Business channel. It has to be in your integrated campaign strategy. RSS Feed 572,534+ Subscribers. Money and Finance Lists. Facebook connect. 656 followers. Social plugins. 16 followers. For more Business coverage. Follow Mashable Business. Become a fan on Facebook. More Stories in Business. Top Stories.

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9 Tips for Raising Startup Funds on AngelList

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Subscribe to the Business channel. RSS Feed 554,507+ Subscribers. How Old Spice Revived a Campaign That No One Wanted to Touch. Money and Finance Lists. Angel investors. 14 followers. Angellist. 1 follower. For more Business coverage. Follow Mashable Business. Become a fan on Facebook. More Stories in Business.

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6 Important Startup Trends that Defined 2011

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Subscribe to the Business channel. How to Launch a Social Ambassador Campaign. RSS Feed 563,341+ Subscribers. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. Money and Finance Lists. Subscription Service. 4 followers. Peer to peer. 1 follower. For more Business coverage. Follow Mashable Business.