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[Singapore] Mobile Marketing To Be Most Powerful Tool By 2015: Experian

YoungUpstarts

If you think your mobile phone is the most amazing device you can hold in your hand, you’re not alone. According to a report entitled ‘ The digitised pocket: Embracing the mobile age ’ by information services company Experian , more marketers are hopping onto the mobile bandwagon to engage with consumers.

Singapore 209
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4 steps to starting a Web business without knowing a thing about coding

The Next Web

is a venture capitalist investing in Silicon Valley and Singapore. So you have a great idea for a new mobile app or Web service—but you don’t know anything about coding or developing. What drives sales for online services and mobile apps? Eddy Lee, Ph.D, He is also a Consulting Assistant Professor at Stanford University.

Web 160
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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

These articles provide awareness, education, and marketing campaign ideas. We suggest you to follow Social Media Examiner on your favorite social channel, as it delivers digital marketing news on Facebook , LinkedIn , YouTube , Twitter, and Pinterest every day. It is a platform where you can hire freelance writers from Singapore.

Marketing 206
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[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. Strong Brands Still Matter. Craft An Engagement Plan.

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[Review] Taking Down Goliath

YoungUpstarts

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Here’s the sketch I drew in response: Yes, it was an ugly birth. But, to me, the proud parent, it was beautiful.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Weve had people from Australia and Singapore. Tech: Blogs.