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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. We work with clients at my marketing agency, so telling their stories of their brands and marketing campaigns and really getting deep into the founder's story. (10:06):

SEO 59
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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online. Request a small business grant.

Equity 266
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10 Alternative Funding Sources For Your New Venture

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online. Request a small business grant.

Equity 436
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. Parents are putting their kids’ sports schedules on custom mobile apps.

Mobile 160
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. Because of this, hidden channels are often overlooked. Events (e.g.,

B2B 103
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240