article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
article thumbnail

10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online. Request a small business grant.

Equity 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Alternative Funding Sources For Your New Venture

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online. Request a small business grant.

Equity 436
article thumbnail

When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. Parents are putting their kids’ sports schedules on custom mobile apps.

Mobile 160
article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240
article thumbnail

10 Ways Entrepreneurs Find Money To Start A Business

Startup Professionals Musings

Here is my list of the ten most common sources of funding today, in reverse priority sequence, with some rules of thumb to channel your focus: Seek a bank loan or credit-card line-of-credit. Start a crowdfunding campaign online. Request a small business grant.

article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95