ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How Patrick McKenzie Reduces Churn Through User Onboarding. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

FEBRUARY 1, 2018

In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. It’s no surprise, then, automated emails get 152% higher click rates than broadcast emails. 7 Must-Have Drip Campaigns for SaaS Marketers. There are many types of drip campaigns depending on your conversion goal. Activation.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

AUGUST 12, 2016

There are a ton KPIs you can track, but below are the most important for reviewing the health of your SaaS. However it comes with it’s own set of challenges, like retention and churn. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Regularly Review Your Customer Personas. Is it starved of leads?

Software Review 48

Software Review Metrics Revenue Acquisition 48