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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Other social networks. Let’s walk through them. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.