View from Seed

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns.

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Advice On How To Make Your First Analytics Hire

View from Seed

Conversely, if you’re trying to understand when you’ll run out of cash, you need to put together a forecasted Cash Flow Statement to understand how your working capital needs and fixed/variable cash expenses impact your monthly burn. When to make your first analytics hire.

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Value Inflection Points for Seed-Stage Startups

View from Seed

Often, when I speak to very early-stage founders, the conversation around value focuses on achievements. Launch a successful Kickstarter campaign. These might include: Bring on a technical co-founder. Get a working version of the product. Get three paying customers. These are not bad things to shoot for.

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Should Startups Blog? An Essay (with Data) to Decide Once and For All

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With your blog subscribers, you actually own the attention and already have permission to reach out, rather than needing to pay for clicks and conversions, i.e., borrow attention, whenever you need something. Show me a PPC campaign capable of doing that. Now that’s ROI! So what was happening?

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Building for Massive Mobile Success: An Ex-Bleacher Report PM on Creating Their Hit App

View from Seed

Part of that was due to new features, part was due to advertising campaigns for brands being natively integrated into the app, and part was due to the necessary fixes we found from our morning sessions. But in general, startups need to be great about having direct customer conversations. It was great to get their perspective.

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A Conversation with 2020 Presidential Candidate Andrew Yang

View from Seed

I think that my campaign, and universal basic income, are going to be very much tied together. com and make a contribution, tell your friend about the campaign. The post A Conversation with 2020 Presidential Candidate Andrew Yang appeared first on NextView Ventures.