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Are You Ever “Finished” with Inbound Marketing?

Duct Tape Marketing

photo credit: Folk Media via photopin cc. The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Always one more video campaign. One more social media experiment. Newsjack as needed.

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? What's The Fix?

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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

In Simon Sinek’s Ted Talk he covers finding your brand’s why and how it can inspire others, using the fruit’s “ Think Different ” campaign as an example. Aggressive and authoritative on social media, pastoral and calm across your website, and bland and voiceless in your email marketing. Apple does things differently.

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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. So if they're a roofing company or an HVAC company or plumbing company, plumbing plus Indianapolis, we need those pages and all the suburb pages around them. That's activecampaign.com/duct tape.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

So are regulations, which, in some instances, are a cynical moat-digging campaign. They’ve inspired imitators, such as Drift, which coined “conversational marketing” when it knowingly entered a commodity market. It’s worked out: The black bar is when Drift committed fully to “conversational marketing.” But demand won’t scale.