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Are You Ever “Finished” with Inbound Marketing?

Duct Tape Marketing

photo credit: Folk Media via photopin cc. The technology, metrics, measurements, testing, and goals are the science part of it while the creative campaigns and intuitive ideas are a critical part of the art of inbound marketing. Always one more video campaign. One more social media experiment.

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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

In Simon Sinek’s Ted Talk he covers finding your brand’s why and how it can inspire others, using the fruit’s “ Think Different ” campaign as an example. Aggressive and authoritative on social media, pastoral and calm across your website, and bland and voiceless in your email marketing. Apple does things differently.

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Email Marketing: Campaign Analysis, Metrics, Best Practices. 7 Best Practices.

Analytics 124
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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

So if they're a roofing company or an HVAC company or plumbing company, plumbing plus Indianapolis, we need those pages and all the suburb pages around them. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. There we go.

SEO 65
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

So are regulations, which, in some instances, are a cynical moat-digging campaign. For example, it’s financially feasible to build a competing motor speedway in Indianapolis. But it also widens the moat in other ways, with hard-won backlinks and engaged social media followings. Patents and trademarks are legal lines.