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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. A marketing playbook, in the traditional sense, is an internal document. A playbook does exactly this.

Campaign 149
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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Strategic objectives should be SMART (Specific, Measurable, Attainable, Relevant, Time-bound) while results should be documented and compared.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

Your target market may include students, businesses that need help sending professional documents and emails, and freelance copywriters. Luckily, Facebook allows for detailed segmentation , helping you reach audiences while optimizing your campaign budget. Others will have multiple audiences with varying motivations for purchasing.

eCommerce 102
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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

RocketLawyer : From incorporating your business to getting contracts and other legal documents, RocketLawyer has all of the basics covered. Find the legal form or service you need, and get straight-forward pricing for that document. Workable : Workable has all the tools you need to post new job openings and manage your candidates.

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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

PPC 117
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What Is a Business Plan?

Up and Running

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! To start, don’t swallow the obsolete idea that the business plan must be a long, formal document, as if it were some term paper you have to write. What is a business plan?

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What are the most valuable recommendations in order to raise money from VCs connected via Gust?

Gust

We have spent a great deal of effort to pull together some of the smartest experts in the money-raising field, and the blog is carefully curated to be useful specifically to entrepreneurs seeking funding. Among the contributors are Quora regulars including Tim Berry , Antone Johnson , Martin Zwilling and me.