ConversionXL
JUNE 16, 2022
Consistency is equally critical for startups. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Consistency is the cornerstone of good marketing.
The Startup Magazine
NOVEMBER 28, 2018
The Startup Magazine recently featured two of the FUND Conference Top 3 Exhibitor winners, Happenstance , and Digs. The top startup at this year’s FUND Conference in Chicago, Illinois was Balodana , a fashion purchasing platform disrupting the women’s e-commerce fashion industry. We’ve saved the best for last.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VC Cafe
JULY 21, 2020
If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. In this post, I’ll try to organise the various startup engagement and outreach programs at Google. How can startups engage Google (credit: VC Cafe).
The Next Web
JANUARY 27, 2014
After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. The hardware renaissance in startups over the past few years, coupled with the accelerating interest in the Internet of Things, led us to seriously consider crowdfunding. Our freelance marketer told us we were crazy.
Startup Professionals Musings
FEBRUARY 1, 2012
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution.
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion. Create an action plan with metrics.
Startup Professionals Musings
OCTOBER 4, 2010
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution.
Expert insights. Personalized for you.
149 
Let's personalize your content