ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Standardized, clean data is critical to deploying great campaigns.”. Bad data affects demand generation campaigns in other ways, too. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You have tons of differentiation.

Early Stage 380

Early Stage Stealth Marketing Startup 380

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. It helps them audit existing content portfolios (blog posts, landing pages, etc.) A few successful brands differentiate themselves with a brand moat.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Hearpreneur

JUNE 26, 2016

Members from the strategy team might have some insights that can help the Public Relations Team, while the PR Team might have share ideas to pitch to Creative. The business side involves fully monetizable portfolio sites at different membership levels (including a free basic blog, which is not equipped to be monetized).

Entrepreneur 90

Entrepreneur Technical Review Harvest Portfolio 90

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

Both Sides of the Table

JANUARY 16, 2012

The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. Create a sustained campaign. All sales campaigns are processes that occur over time. why buy me? why buy now?

Developer 366

Developer Silicon Valley PR Las Vegas 366