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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319
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How to Create Free Buzz for Your Startup

David Teten

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. x% of sales made today will be donated to __).

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Azione PR – It’s All About Taking Action

YoungUpstarts

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. “This ensures that as they grow and change, so does our campaign for them.

PR 246
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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

While these fees may seem reasonable at first glance, they can add up quickly and significantly impact the amount of capital that the startup receives from the crowdfunding campaign. A campaign should only be used if your product has a “viral” quality to it. The crowdfunding act itself becomes a marketing strategy.

Startup 141
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Use that intelligence to inform product portfolio and investment choices.”. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? But you can do better than slightly editing the copy your lawyers would write.

Marketing 121
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# I think a great example right now is turntable.fm.

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Twitter Link Roundup #200 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Guide to Designing a Portfolio Website - crowdspring.co/HarwpQ. A Collection of Intelligent Print Ad Campaigns - crowdspring.co/1bPatCX. Square, Airbnb and why experience really is design | GigaOM - crowdspring.co/1bWhIcy. Incredible Typography Inspiration - crowdspring.co/1bPazKP.