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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Enter ShoeDazzle.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. It is a non-profit, unlike eTail or Internet Retailer (today I hear that Shoptalk is the biggest eCommerce conference), and it is where the highest level people in digital retail go as a result. in honor of my mother.

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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run).

Metrics 98
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Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

YoungUpstarts

In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign.

Marketing 124
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. I mean really use the tools. Ravage all the features. Ravaging data.

Analytics 146
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

Occam's Razor

For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Direct response advertisers have benefited the most from this transparency. Saving money online has been a real driver of ecommerce growth in 2010. Real time web usage outpaces business models. Putting fun into ecommerce. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0

Internet 114