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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing. A little army in your company runs the TV campaigns. Not even for all campaigns you do.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms. How can you improve LTV ?

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