article thumbnail

Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

But the reality is, SEO is a super competitive practice, and ranking for top keywords requires a marketing budget you probably don’t have. If you’ve been working with a marketer who says otherwise, they’ve taken you for a ride. This practice is known as hyperlocal marketing, and it’s a strategy you need in your toolbox.

article thumbnail

Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. But have you heard of geofencing? Why Geofencing Is a Great Choice for Small Businesses. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Make Better Business Decisions Using Google Analytics

Up and Running

That makes it an essential driver of your web marketing strategy and the management of your website. Which websites, Google Ads campaigns , or search engines brought them to your website? SEO optimization. To improve the chances of your website appearing at or near the top of organic search results, it needs to be SEO optimized.

article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. Without a robust demand generation strategy , marketing leads arrive with a lack of education and understanding of the industry and product and little intent to purchase.

article thumbnail

How to Take Your Business to the Next Level

Women Entrepreneurs Can

If you want to take your business to the next level, you probably need a new marketing plan anyway. For example, if you usually market with just Google ads and SEO, you could send your products to online influencers and ask them to review them, or you could go old school and join a direct marketing campaign.

article thumbnail

Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. dtmactive.

Search 31
article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. Company expense went down a little bit (email campaigns after all are not free).

.Net 119