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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.

Campaign 149
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. New releases can be distributed and sold directly to the consumer via the mobile app. by Scott Hirsch, f ounder and CEO of Appsbar.

Mobile 160
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Greycroft is an early-stage VC.

Partner 240
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. The result of marketing only to accounts that were a good fit? ROI on marketing-sourced revenue.

Demand 91
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg.

B2B 103
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi.

B2B 129
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Podcast Strategy: A Roadmap for Businesses

ConversionXL

I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.