ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. These stages aren’t a strict pathway. Image source.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

AUGUST 13, 2019

And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. Don’t focus on metrics like MRR too early on. Are you trying to grow an early-stage startup? Once you can identify a quality lead, it’s time to figure out which sources deliver the most of them.

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. But you do have some useful information about the nature of the acquisition process, e.g., the channel of acquisition, maybe some funnel/campaign information, and info about the first transaction itself (e.g., 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121