ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: . Don’t have any?

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets.

Analytics 48

Analytics Software Review eCommerce PPC 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. For example, people who subscribe to your blog's RSS feed. many teams for acquisition. Then that is all they optimize for.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

MAY 16, 2017

For instance, it’s not uncommon for your Google Analytics ecommerce data to be slightly different than that of your ecommerce software. Is PPC data showing in Google Analytics? Another area you might be missing some granularity is with campaign tagging. Missing eCommerce category. 95%+ similar).

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123