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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60
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The Ultimate CEO Twitter List

YoungUpstarts

missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. nancylublin : Nancy Lublin is the CEO of Do Something, sharing her work in national cause campaigns for teens. Marketing & PR.

Cofounder 239
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The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

Or you describe your company differently in every campaign. A rebrand can signal a moment of change in the eyes of your target consumers to indicate a new beginning and path forward for the company. We saw this recently with Uber in the wake of harassment and fair wages scandals that rocked the company in a PR nightmare.

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PR Founder Provides Social Media Advice for Companies Looking to Grow Brand

Hearpreneur

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy. The New York Times and lots more.