article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

article thumbnail

Azione PR – It’s All About Taking Action

YoungUpstarts

Azione PR is a Los Angeles, California-based boutique public relations firm started by two enterprising and dynamic young women who despite their young ages already possess more than twenty years of experience in public relations and marketing in total. “This ensures that as they grow and change, so does our campaign for them.

PR 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Girlfluence To Harness Women Power Online Using Video

YoungUpstarts

Founded within Manhattan’s Silicon Alley – which is seeing an explosion of entrepreneurship in the digital space - New York City-based Girlfluence aims to gather the support of and speak to the new generation of female entrepreneurs, influencers and consumers and thereby harnessing and nurturing female empowerment.

article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The corollary is that it is very hard to recover from a crappy marketing campaign that over-hyped. I haven’t heard them pounding their chest and running big marketing campaigns.

article thumbnail

Twitter Link Roundup #184 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

This is a really smart ad campaign from IBM | PSFK – [link]. New York Magazine – [link]. 20 noteworthy campaigns guaranteed to inspire your own digital marketing | Econsultancy – [link]. “Valuable marketing campaigns are the result of time and user experience, not media and more media.”

article thumbnail

PR Founder Provides Social Media Advice for Companies Looking to Grow Brand

Hearpreneur

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy. The New York Times and lots more.

article thumbnail

The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

Or you describe your company differently in every campaign. A rebrand can signal a moment of change in the eyes of your target consumers to indicate a new beginning and path forward for the company. We saw this recently with Uber in the wake of harassment and fair wages scandals that rocked the company in a PR nightmare.

Developer 182