Campaign Green Naming PPC 
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.
Occam's Razor
SEPTEMBER 20, 2010
The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. They need a solution and your name pops up into their head and they type. People driven by your offline campaigns. Free, non-campaign, traffic. Uninvited, but we love them!
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Occam's Razor
JULY 22, 2013
If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers.
ConversionXL
JULY 19, 2013
Green Monday. When you’ve got each of these strategies running, you should turn on search retargeting, which is a display technique that enables you to show display ads for people who have been searching for relevant keywords – even if you haven’t seen them on your site or on your search campaign.” Black Friday (Nov.
ConversionXL
JULY 29, 2014
If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. Pull down the View menu within Admin and select “Create a new view”.
ConversionXL
NOVEMBER 13, 2015
Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. Once an appeal is selected, you must begin crafting your message using the five canons of rhetoric, which were introduced by a philosopher named Cicero. There are dozens of companies making healthy, organic green juices. Personality.
ConversionXL
MARCH 19, 2014
Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Negative Keywords 101.
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