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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

And while the aforementioned companies are household names, the brand is not just reserved for just the enterprise giants of the world. In Simon Sinek’s Ted Talk he covers finding your brand’s why and how it can inspire others, using the fruit’s “ Think Different ” campaign as an example. What about Progressive and Geico?

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Knowledge

Occam's Razor

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Email Marketing: Campaign Analysis, Metrics, Best Practices. Hello, My Name is Avinash.

Analytics 124
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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

So if they're a roofing company or an HVAC company or plumbing company, plumbing plus Indianapolis, we need those pages and all the suburb pages around them. You go to somebody's website and it says basically it's the exact same content, the exact same photos, it just has a different name of a suburb or neighborhood. There we go.

SEO 65
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

“Intangible assets constitute patents and trademarks,” writes Alex Graham , “but also hard-earned competitive advantages, such as brand names and culture.”. So are regulations, which, in some instances, are a cynical moat-digging campaign. For example, it’s financially feasible to build a competing motor speedway in Indianapolis.