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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

And , 35% of small businesses without a website feel their operation is too small to warrant a website. 35% of small businesses without a website feel their operation is too small to warrant a website. Tracking your results is essential to making informed marketing choices and improving your strategy. Click To Tweet.

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Why and How to Rename Your Business

crowdSPRING Blog

The resulting reputation blow will affect your business as well! Not all changes warrant a new business name. ” The human brain stores and accesses memories based on forming associations between two or more pieces of information. But, some do. Have you recently switched to a new product or service?

Naming 56
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Why and How to Rename Your Business

crowdSPRING Blog

The resulting reputation blow will affect your business as well! Not all changes warrant a new business name. ” The human brain stores and accesses memories based on forming associations between two or more pieces of information. But, some do. Have you recently switched to a new product or service?

Naming 52
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

It’s why reputation management and following good business practices is a critical but unseen part of a company’s brand. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. You’ll need to build an emotional connection, too.

Equity 94
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Because of this, even a small deal may warrant a one-to-one marketing approach. ABM isn’t a quick and easy win. Define your ABM strategy to engage profitable accounts.

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

How To Build Your Reputation And Authority As A Designer- [link]. Four Modes of Seeking Information and How to Design for Them – [link]. 40 of the Most Interesting and Creative Guerrilla and Ambient Advertising Campaigns – [link]. Has Your Startup Given Performance-Based Warrants? – [link].