A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 5, 2018
Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it. Online marketing teams are accustomed to throwing creative things at the wall, with new technology and platforms, because that’s the day-to-day reality of their job.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". Tags: How-To advertising branding lead-gen marketing positioning social media. We're better than everyone else at SEO.". "A
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A Smart Bear: Startups and Marketing for Geeks
JUNE 5, 2012
At Smart Bear I tried literally a hundred campaigns: paid search, trade shows, postcard mailers, newsletter sponsorships, and magazine ads (yes, print!). I eventually built a system that could measure campaign efficacy with pinpoint accuracy, even with traditionally different media like print. (I You can’t.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
At the least, these represent the themes that drive your marketing campaigns. More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz.
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2011
Money means you can try 20 different campaigns even if most utterly fail. One big exception is anything that requires authority , like blogging and other social media stuff. Social media marketeers (like mouse-katteers but with larger Twitter followings) have already beat this point to death; no reason to repeat it.
A Smart Bear: Startups and Marketing for Geeks
APRIL 11, 2011
You already know that nowadays you’re invisible without some sort of social media presence. You already know the (alleged) benefits of having a personal or business blog. But you still don’t blog, and for good reason, right? Blogging is work, and ten other things are more important.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
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