ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. a live stream with an influencer on social media). The results? What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

MAY 6, 2015

You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. The result?

Advertising 100

Advertising Application Development SEO Channel 100

Duct Tape Marketing

APRIL 14, 2022

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? So again, looks more like a traditional business development deal, but executed across using the tools and technology and sort of, you know, outreach of a partner marketing campaign. That the economics just aren't the same as they were five years ago.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads. Native ads.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. AdWords Campaign Experiments by Google. I wish I could put into words how much I love ACE (AdWords Campaign Experiments). Web Analytics ~ Google Analytics ~ Piwik.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Metrics 60

Metrics Analytics Non-Compete Search 60